Snowfly News Articles & Related Press
January 2008, Customer Interaction Solutions
Mission NOT Impossible: Reduce Turnover and Absenteeism while Improving KPI's
October 2007, Newsweek
Win Prizes at Work!
June 2007, The Bakersfield Californian
Need Incentive? Point Taken
June 2006, Wall Street Journal
New Incentives for Workers Combine Cash, Fun
July 2006, ABC News
Video ABC News - MoneyMatters
Snowfly's game-based incentive program is the subject of ABC News MoneyMatters segment.
July 2006, Call Center Magazine
The Game-Based Work Application Theory
Article published in Call Center Magazine describes how Snowfly allows employees to play computer games at work without getting in trouble for loafing
December, 2006 Inc Magazine
A New Kind of Perk
How playing games online can boost productivity.. Really.
December 2006, CNNMoney.com
Goof off at work, get a bonus
One small company is turning the tables on productivity by using Internet games and instant prizes to motivate employees.
December, 2006 Information Week Magazine
Five Questions for Brooks Mitchell, Educator And Entrepreneur
Brooks Mitchell, founder of Snowfly Incentives, encourages game playing in the workplace as a reward for performance.
February, 2007 InfoWorld Magazine
12 quick IT productivity wins
Snowfly's game-based incentive solution and it's applicability at large call center is discussed.
June 2007, The Kansas City Star
Need Incentive? Point Taken
May 2007, The Dallas Morning News
Gaming Keeps Workers Happy
March 2007, Business Las Vegas
Video - Business Las Vegas
Snowfly is featured on Business Las Vegas
October 2006, The Wyoming Tribune Eagle
A profile on Laramie WY based company Snowfly and it's founder Dr. Brooks Mitchell 
Brooks Mitchell: The man who is working to revolutionize the world of employee incentives, it turns out, is not the greatest employee in the world.
October 2006, The Wichita Eagle
Promoting Play at Work
Snowfly helps a Wichita KS based beverage distributor win big.
July 2006, The Benefit News
Tedium - battling businesses use online motivational games
The Employee Benefit News tells the story of Snowfly's beginnings and the theory behind Snowfly's unique game-based approach to employee incentives.
June 2006, The Larimie Boomerang
Games of Chance used for Company Incentives
An article that appeared The Laramie Boomerang (Laramie, WY) that profiles Snowfly and how their game-based incentive solution is helping a local branch of banks
May 2006, Chief Learning Officer
Snowfly Motivates Employees in The Workplace
Originally posted on the website of Chief Learning Officer, a leading source of enterprise productivity solutions in the enterprise learning market
June 2005, ContactCenterWorld.com
Interview
with Dr. Mitchell
Dr. Mitchell, a behavioral scientist and professor at
the University of Wyoming, explains why one of the biggest
mistakes managers make is to look for a quick fix for
workforce productivity improvement.
June 2005 Charleston Regional Business Journal
Professor Shares Incentive
Program with Local Call Centers
Good managers know employees respond to rewards and
incentives. But few realize that immediate incentives
work best.
March 2004, The Northern Colorado Business Report
Snowfly
Incentive Program Raises Stakes for Productivity
Entrepreneur Dr. Brooks Mitchell, founder of Snowfly,
based his unique program on the belief that workers
will try harder and be more enthusiastic about achieving
workplace goals if they can obtain instant rewards for
their efforts. Several companies using Snowfly’s
system have had positive results.
November 2003, BBC News
Games at Work May Be Good for You
Scientists from the University of Utrecht have studied
the effects of game playing on 60 employees in a Dutch
insurance firm and found that game players felt better
about their job.
August 1994, Forbes Magazine
Slouches Make Better Operators
An article highlighting Snowfly Founder, Dr. Brooks Mitchell and his previous endeavor, Aspen Tree Software, an innovative company that led the way for computer assisted interviewing.