Our innovative approach to employee recognition and motivation has been featured in a variety of media outlets:
June 30, 2009, CallCentre Helper" The UK's most popular call centre magazine
Fifteen great ways to improve your incentive programmes
April 23, 2009, Northern Colorado Business Report
A little fun improves performance
March 15, 2009, Canadian Business Magazine
Employee compensation: Money games
February 1, 2009, Training and Development Magazine
Game Incentive
January 28, 2009, Colors: The Premier Diversity Resource
Fun and Games: Employee Play Improves Productivity
December 21, 2008, Arizona Business Journal
Worker morale vital to small businesses
January 1, 1, www.managementissues.com
The Working Week: #79
Podcast features Snowfly Founder Dr. Brooks Mitchell as he explains, Snowfly's somewhat unconventional approach to reward and motivation is actually based on sound behavioural research - any human activity that is positively reinforced will be repeated.
November 10, 2008, Tech Forward - Entreprenuer.com
Who Let the Games out?
September 30, 2007, Newsweek
Win Prizes at Work!
May 31, 2007, The Bakersfield Californian
Need Incentive? Point Taken
June 30, 2006, ABC News
Video ABC News - MoneyMatters
Snowfly's game-based incentive program is the subject of ABC News MoneyMatters segment.
June 30, 2006, Call Center Magazine
The Game-Based Work Application Theory
Article published in Call Center Magazine describes how Snowfly allows employees to play computer games at work without getting in trouble for loafing
November 30, 2006, Inc Magazine
A New Kind of Perk
How playing games online can boost productivity.. Really.
November 30, 2006, CNNMoney.com
Goof off at work, get a bonus
One small company is turning the tables on productivity by using Internet games and instant prizes to motivate employees.
November 30, 2006, Information Week Magazine
Five Questions for Brooks Mitchell, Educator And Entrepreneur
Brooks Mitchell, founder of Snowfly Incentives, encourages game playing in the workplace as a reward for performance.
January 31, 2007, InfoWorld Magazine
12 quick IT productivity wins
Snowfly's game-based incentive solution and it's applicability at large call center is discussed in tip #10.
May 31, 2007, The Kansas City Star
Need Incentive? Point Taken
April 30, 2007, The Dallas Morning News
Gaming Keeps Workers Happy
February 28, 2007, Business Las Vegas
Video - Business Las Vegas
Snowfly is featured on Business Las Vegas
September 30, 2006, The Wyoming Tribune Eagle
A profile on Laramie WY based company Snowfly and it's founder Dr. Brooks Mitchell
Brooks Mitchell: The man who is working to revolutionize the world of employee incentives, it turns out, is not the greatest employee in the world.
September 30, 2006, The Wichita Eagle
Promoting Play at Work
Snowfly helps a Wichita KS based beverage distributor win big.
May 31, 2006, The Larimie Boomerang
Games of Chance used for Company Incentives
An article that appeared The Laramie Boomerang (Laramie, WY) that profiles Snowfly and how their game-based incentive solution is helping a local branch of banks
May 31, 2005, ContactCenterWorld.com
Interview with Dr. Mitchell
Dr. Mitchell, a behavioral scientist and professor at the University of Wyoming, explains why one of the biggest mistakes managers make is to look for a quick fix for workforce productivity improvement.
May 31, 2005, Charleston Regional Business Journal
Professor Shares Incentive Program with Local Call Centers
Good managers know employees respond to rewards and incentives. But few realize that immediate incentives work best.
February 29, 2004, The Northern Colorado Business Report
Snowfly Incentive Program Raises Stakes for Productivity
Entrepreneur Dr. Brooks Mitchell, founder of Snowfly, based his unique program on the belief that workers will try harder and be more enthusiastic about achieving workplace goals if they can obtain instant rewards for their efforts. Several companies using Snowfly’s system have had positive results.
October 31, 2003, BBC News
Games at Work May Be Good for You
Scientists from the University of Utrecht have studied the effects of game playing on 60 employees in a Dutch insurance firm and found that game players felt better about their job.
July 31, 1994, Forbes Magazine
Slouches Make Better Operators
An article highlighting Snowfly Founder, Dr. Brooks Mitchell and his previous endeavor, Aspen Tree Software, an innovative company that led the way for computer assisted interviewing.